Julia Wissel

+ Define tracking concepts (web & apps) for XING Stellenmarkt as well as B2B products provided by XING E-Recruiting; support and observe implementation of such Analysis & Visualisation of collected user data (using Adobe Analytics, SQL & MicroStrategy) Translate data into insights & action suggestions for Product Owners & Heads as basis for their decision making + A/B Testing + Internal workshops with POs, Marketeers & Developers on Tracking @ XING & on how to use Adobe Analytics

+ use data analysis to create digital strategies for a brand, service or product + prepare & hold workshops internally (e.g. SEO) & externally (client workshops) + persona research + develop SEO strategies; create SEO briefings for editors + running Facebook & Outbrain Campaigns (incl. A/B testing) + create performance reportings to visualise insights & learnings for creative team & report to client + being internal & external consultant for performance marketing & digital campaigns

+ create digital strategies based on data analysis + prepare & hold workshops internally (e.g. further education regarding SEO) and externally (client workshops) + persona research + develop SEO strategies; create SEO briefings for editors + running Facebook & Outbrain Campaigns (incl. A/B testing) + create performance reportings to visualise insights & learnings for creative team & report to client + being internal & external consultant for performance marketing & digital campaigns

+ Blogging & Copywriting + Content creation for social media platforms + Community Management + Online Marketing + PR publications; advertorials + Creative writing + Translations (German-English)

+ Corporate Blogging + writing technical concepts for backend developers (complex implementation and embedding of application to a client's website) + analysing target groups and adapting to content strategy + writing product descriptions (quality management) + Email-Marketing / Creation Corporate Newsletter

Unterstützung als Werkstudentin im Community Management und Content Creation des Edelman Digital Teams in München vom Hamburger Standort aus. + Community Management & Social Media Monitoring for clients in the tech, IT, food, and sports industry + platforms: Facebook, Twitter, Google+ + content creation (mainly copywriting and visuals) + create contentplans + performance / insights reportings internally for the agency, as well as for clients

+ supporting the Edelman Digital team as an intern in the Munich office + Community Management & Social Media Monitoring for clients in the tech, IT, food, and sports industry + platforms: Facebook, Twitter, Google+ + content creation (mainly copywriting and visuals) + create contentplan

+ creating and monitoring social media accounts (Facebook, Twitter) + public relations + cold call for performers and artists + maintenance and management with performers and artists "at base"

+ Online Marketing + Corporate Blogging + writing press releases and advertorials, published online and in print (mainly magazines) + writing product and category descriptions + cold call for new clients and products + creating and monitoring social media profiles

I supported the Product Creation Technologies team during my one month semester break by assisting the creation of strategies and pre-concepts for an App development, as well as general quality management tasks in the performance department.

Was kann ich, was will ich, was hält mich davon ab, genau das zu tun und wie kann ich das aktiv ändern? Eigene Superheldenkräfte entdecken, gleichgesinnte Superhelden treffen, austauschen, netzwerken, lernen sich selbst zu präsentieren und vor allem: ins Tun kommen.

New Media Research, Digital Methods, New Media Theories, Cultural Studies, Software Studies

Cross-Cultural Management, Business Planning, Marketing - Study Abroad