Dipl.-Ing. Mathias Blüm

Leading the German and Austrian Business development team for Alexa skills, the voice-based cloud service behind the Amazon Echo devices. We enable partners and brands to create, and help consumers discovering and enjoying skills. Alexa plays music, finds movie times, gives the weather forecasts or stock quotes, orders a taxi or food, controls your Smart Home and much more. Just ask Alexa.

Netural diffferent (Nd) ist ein digitales Beratungsunternehmen, das Sie mit einem stark umsetzungs- und technologieorientierten Consulting Service auf Ihrem Weg in die digitale Transformation begleitet. Nd berät Konzerne, Mittelständler und Startups in den Bereichen digitale Strategie, Business Model Innovation, digitale Architektur und Umsetzung von Prototypen. Hierbei Nd kann auf über 160 Berater, Software-Entwickler, Researcher und Markenstrategen an 4 Standorten zurückgreifen.

As part of the Senior Management Viacom North team the Vice President Digital is responsible for leading Digital Media for Benelux, Scandinavia, GSA and Poland, championing digital development, creating and implementing a holistic digital strategy with a short term and longer term perspective.

clipkit is a data driven syndication technology provider for multi-platform consumer products with an integrated sales house. The managing directors were responsible for • Growth Strategy • KPI Management • Growth investments: acquisition, negotiation and execution of investment rounds • Conception, negotiation and management of media and sales partnerships with media companies and media agencies • Set up of IR, PR & Marketing, Legal and HR

As Management Director of RTL's premium entertainment video portal Mathias Blüm is responsible for • Strategy and Business development • Media cooperations - management and development of partner portfolio and projects • KPI management • Management of interfaces to IP Deutschland, RTL Interactive, RTL • Between 2007 and 2010 clipfish was transformed from a user generated content community into a premium content video portal with social features

As Head of Marketing Portal & Products Europe Mathias was responsible for concepting, modeling and orchestrating a comprehensive performance based user acquisition and marketing plan for its free and paid services across Lycos Europe's core markets.

- Conception, set up and management of new performance based marketing and distribution channels for free and paid Lycos owned & operated services like broadband, dating, chat, mail and shopping - Building up and enabling a team of performance marketers - Media and sales partnerships with numerous digital publishers

As Senior Product Manager Mathias was responsible for - product management for all free and paid Lycos owned and operated services like Lycos Shopping, search, mail, mobile, chat and dating - user acquisition and reach partnerships - product roll outs across GSA - business planning - commercial partnerships with partners like Jamba and many more

Fireball was one of the leading destinations in the German web. Gruner+Jahr Electronic Media Services was the leading digital sales house in GSA with Fireball as its net reach contributor. As product manager Mathias Blüm was responsible for: - product management of music and communication services incl. Firemail in Germany - Firemail: Platform migration to an international and scalable mail platform and introduction of paid services to GSA

- Erstellung und Management Marketingpläne (TV, Print, Digital) - Verhandlung von Medienpartnerschaften mit Print und Onlinemedien - TV Spot Produktion - Agency Guidance